James R. Larson - Funeral Director

 Jim attended UW-LaCrosse and UW-Whitewater.  In 1959, he married Rebecca and worked for the Qualy-Elver Funeral Home. In 1961, he graduated from the Wisconsin Institute of Mortuary Science in Milwaukee, and moved back to Viroqua to work as a full-time funeral director for the Qualy-Elver Funeral Home in Viroqua. Jim continued his work as a funeral director when the funeral home was sold to Marvin Beier in 1964. In 1983, Jim and Rebecca purchased the funeral homes in Viroqua, DeSoto, and the Henthorn Memorial Center in Viola. In 2005, they sold the funeral homes to Jay and Cathy Vosseteig. Jim, along with Jay and David Vosseteig, continue to serve area families as a funeral director.

 Jim has served in various organizations such as the Bethel Home Foundation Board, Vernon Memorial Hospital Board of Directors Chairman, Rotary Club, Viroqua Volunteer Fire Department, Good Shepherd Lutheran Church council call committee and task force.

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